Cranbury, NJ…CRP Industries Inc. is pleased to announce the promotion of Cory Martin to Vice President of Sales, CRP Automotive.
In his new role, Martin will lead the sales organization, driving customer engagement, sales growth, and commercial strategy across CRP Automotive’s aftermarket business. He will collaborate across the organization to deepen customer relationships and advance CRP’s customer-first strategy in support of long-term growth objectives. Martin joined the CRP sales team in 2016, and most recently was Director of Sales, Wholesale Distribution.
“Cory has consistently demonstrated the everyday leadership, business acumen, and customer-first mindset that are essential to CRP’s continued success,” said Mike Palm, Head of Sales, Product & Marketing. “He brings extensive industry knowledge and experience, earning the trust of both our customers and colleagues, and we are excited to see him take on this expanded leadership role.”
SUPPORTING CRP’S NEXT PHASE OF GROWTH
Martin’s promotion is part of a broader organizational evolution designed to strengthen CRP’s executive leadership and position the company for future growth. As customer needs and market dynamics continue to evolve, these leadership changes will drive stronger collaboration, clearer accountability, and faster decision-making while creating greater alignment between strategy and execution. By promoting leaders from within, CRP is strengthening its focus on customer engagement and operational excellence while building the leadership capabilities needed to support long-term success and deliver even greater value to customers.
“I am honored by this opportunity and excited about the future,” said Martin. “With an exceptional team, strong customer relationships, and significant growth potential, CRP is well positioned for continued success. I look forward to working with our partners to build on that momentum.”
ABOUT CRP INDUSTRIES
CRP Industries is a leader in the automotive parts and industrial products sectors. The company provides products and solutions from some of the most recognized brand names in the North American market: AAE Steering System Components, Rein® Automotive Parts and Accessories, Pentosin Technical Fluids, Reinflex® High-Pressure Thermoplastic Hoses, Perske® High-Speed Motors, and CRP Reman – offering turnkey remanufacturing solutions for a wide range of automotive, heavy-duty, and agricultural applications. CRP Industries Inc. operates key office facilities and distribution centers throughout North America.