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  • CRP Appoints Christian Eichstaedt Director of Innovation

    Pictured: Christian Eichstaedt, CRP Director of Innovation

    – Responsible for identifying and developing solutions for emerging technologies

    Cranbury, NJ… CRP Automotive (, a leading source of OE-quality replacement and service parts, has named Christian Eichstaedt as Director of Innovation for its Automotive business. The announcement was made by Michael Palm, Vice President of Sales and Marketing at CRP Industries, who noted that Eichstaedt will be responsible for continuing to build CRP Automotive’s reputation as one of the most innovative suppliers in the automotive aftermarket by developing strong relationships with professional repair technicians and our channel distribution partners.

    A proven industry veteran, Eichstaedt has spent the last 25 years in the automotive aftermarket. Prior to joining CRP, Eichstaedt was Director of Aftermarket Sales, North America for thyssenkrupp Bilstein, NA, where he led sales, customer service, and training for Bilstein branded and private label ride control products. Eichstaedt also enjoyed a successful fifteen-year career with IMC (Interamerican Motor Corporation) where he started out as a Product/Car Line Manager for Mercedes-Benz and BMW before moving on to Director of Product Development for European Car lines.

    In making the announcement, Palm noted, “Christian is a welcome addition to our diverse organization. His years of experience and expertise in the automotive aftermarket will certainly help us to continue to identify and create an unending stream of first to market problem solving solutions for today’s ever changing technology challenges. His ability to connect and engage with professional repair technicians will ensure we have a strong voice of customer from the user of our product solutions.”

    Christian Eichstaedt is a graduate of the University of Hamburg, Germany and holds a Master’s Degree in Business Administration.