Cranbury, NJ… CRP Automotive, a leading source of OE-quality replacement and service parts, has just launched a new website at www.crpautomotive.com for professionals in the automotive industry that makes it easier and faster to find the latest information on parts and repairs. The new, mobile-friendly site features easy navigation and multiple search options for products, tech tips, and service solutions, along with technical videos, and the latest news from CRP Automotive’s brands – AAE Steering System Components, REIN Replacement Parts, Pentosin Technical Fluids, and AJUSA Gaskets.
According to Monika LaPrete, CRP Industries Marketing Communications Director, the new website was created to improve the user experience for automotive professionals and make it easier for them to access the latest information from CRP Automotive.
LaPrete noted, “We want our website to be both a destination and a tool that users visit on a regular basis to find sustainable solutions to problems caused by advancing technology. The site is very user friendly, with the information needed directly at hand. CRP Automotive is always looking to be a ‘problem-solver’ in the aftermarket and this new website is built with that in mind.”
Improved search function
The parts application search tool on the new CRP Automotive website allows users to quickly find the exact part or service kit required to complete the job and do it right. The search function, powered by Show Me The Parts, allows users to search by brand, product category, part, or application. The updated search capabilities help technicians to save time and hassle during repairs.
Wealth of information
The new CRP Automotive website also serves as a comprehensive library of assets for industry professionals interested in CRP Automotive and its brands. It showcases new products with New Parts Highlights, News, and Press Releases, and also houses product literature, SDS documents, tech tips and service alerts, as well as upcoming events. The site also provides easy access to all of CRP Automotive’s popular Inside The Brands YouTube videos where product managers present the latest product innovations and advancements of the CRP Automotive brands.